Brand-O (Flagship Marketing Case Challenge)
SP Jain Institute of Management and Research (SPJIMR), Mumbai
Brand-O (Flagship Marketing Case Challenge): Stages and Timelines
Round 1: Entering the Market
An online quiz will be held, and this will be based on the branding & marketing strategies of companies. . In case of a tie, the time required to complete the quiz will be taken into account.
Round 2:Building the Brand
Selected teams will solve the case provided to them & submit a PowerPoint presentation detailing their solutions · Top 8 teams will be shortlisted for Round 3
The Grand Finale: The Final Sell
The campus round will be the Grand Finale of Brand-O! The National Finalist will battle it out on campus & present their ideas in front of an esteemed panel of judges
All that you need to know about Brand-O (Flagship Marketing Case Challenge)
Event Description
Volatility. Uncertainty. Complexity. Ambiguity.
These are the terms that define the businesses of today, creating a mystery that needs to be made sense of. Brands often do just the same! Do you have the business & creative acumen to navigate this labyrinth of branding perplexity?
OJAS XII, SPJIMR proudly brings to you the flagship event for marketing: Brand-O.
Don the hat of a marketer – be bold, be unique & make a brand. Let your ideas simmer & create waves in the industry!
Rules & Regulations
- The event is open to students of all business schools
- Participants in a team should be from the same institute & no participant can be a part of more than one team
- Teams can comprise of 2-3 members
- The team can be from 1st and 2nd year
- Only one entry would be allowed per team for the competition
- No change in the team structure is allowed after the team is registered.
- The teams will be shortlisted after Round 1 & informed individually.
- Details of Round 2 will be uploaded after the announcement of Round 1 results
- The teams getting shortlisted for the Grand Finale will be informed individually.
- Participants are requested to like the Facebook page for regular updates
Facebook Page Link: https://www.facebook.com/spjimr.ojas/
Note: The decisions of the Judges will be final and binding on the participants. The Terms and Conditions of participation are subject to change at any time without specific notice. The amended Terms and Conditions of entry will be effective immediately upon being posted on the website. It is the sole responsibility of the teams to regularly visit the website to read any changes.
Important dates & deadlines?
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27 Nov'19, 08:00 PM IST Registration Deadline
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27 Nov'19, 09:00 PM IST Round 1 begins
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27 Nov'19, 11:59 PM IST Round 1 ends
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1 Dec'19, 06:00 PM IST Round 2 begins
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11 Dec'19, 11:59 PM IST Round 2 ends
Contact the organisers
Send queries to organizersAbout SP Jain Institute of Management and Research (SPJIMR), Mumbai
- Inaugurated in 1981 by the then British Prime Minister, the Late Hon. Margaret Thatcher, SP Jain Institute of Management and Research (SPJIMR) is a leading school of management in the heart of India’s financial centre, Mumbai.
- SPJIMR is a part of the Bharatiya Vidya Bhavan and functions as an autonomous institute with entrepreneurial agility.
- The SPJIMR Campus is spread over an expanse of 45 acres in the heart of Mumbai city, the commercial capital of India and a global financial hub.
- It has a campus lake and over 250 plant species. The campus also has 72 species of birds, making it a naturalist's delight. The greenery and shrubs also conceal 4 species of snakes.
- It is equipped with the best residential amenities that strengthen the feeling of belonging and provide students the necessary impetus to a more cohesive learning environment. The recently enhanced hostel facilities include easy access to computer facilities and library and amenities like television, table-tennis tables, water filters and coolers, coffee vending machines as well as washing machines. Furthermore, all rooms are networked and students are connected through a 24-hour Internet facility, SPINX, the Institute Intranet and messaging applications.
- The SPJIMR Song: We learn, we share; We teach, we care…