L'Oréal Brandstorm 2027

L’Oréal Brandstorm is a global innovation challenge by the L’Oréal Group. It gives young minds a platform to reimagine the future of beauty through technology and innovation. You’ll build your creativity, entrepreneurial mindset and problem-solving skills while tackling real business challenges.

Brandstorm is about more than cracking an innovation. It’s about growing. You’ll work closely with teammates, open your mind to new perspectives and learn directly from the industry. You’ll challenge your assumptions as your ideas meet those of bright minds from around the world. Senior leaders, brand managers and HR mentor you through the domestic and international rounds. Beyond a competition, Brandstorm is built to develop your resilience, curiosity and ability to turn concepts into reality.

Get ready to learn, innovate and grow, because in Brandstorm you don’t just compete; you create the future.

Brandstorm mission – what we expect from you

Today, over 2.2 billion people live with a skin condition, and 850 million people plan to undergo an aesthetic procedure. The need for dermatological expertise has never been greater.

Your Brandstorm 2027 mission is to:

PIONEER AI-POWERED SKIN HEALTH AND BEAUTY

Shape the future of skin health and beauty by bridging AI, medical science and life-changing human impact.

Join L’Oréal Brandstorm 2027, in partnership with the L’Oréal Luxe Beauty division, and choose your playing field:

Playing Field 1: Pioneer life-changing solutions
Develop breakthrough products and services that improve people’s everyday lives and pioneer skin health and beauty. These can span skincare, scalp care, supplements and products that complement aesthetic procedures. Explore how AI can shape the next generation of solutions, from conception and development to discovery, use and experience.

Playing Field 2: Design personalised support & education
Give healthcare professionals and consumers access to reliable dermatological knowledge through social media, AI and other advanced technologies. In a world full of misinformation, how can science become the universal source of truth again? Use medical authority, congresses, beauty tech and brand activations to make information personalised, accessible and easy to understand.

Playing Field 3: Reinvent the doctor-patient relationship
Rethink how patients and doctors relate now that AI, beauty apps and new services give patients more access to information. Explore how AI can improve the whole patient journey:

• Booking an appointment and preparing for the consultation
• Diagnosis support and explanations
• Follow-up care, including pharmacies, teleconsultations and points of sale

Keep the medical edge at the core, from prescription to product discovery and purchase.

Responsible AI note: All solutions should minimise bias and support inclusivity across skin tones (Fitzpatrick phototypes I–VI), ages and genders. They must also meet the highest standards of medical ethics, data privacy and human oversight.

Join L’Oréal Brandstorm 2027, in partnership with the L’Oréal Dermatological Beauty division, and bring your boldest ideas to life.

Eligibility Criteria:

• Students and working professionals can register for the competition online through this link: https://brandstorm.loreal.com
• Participants must register themselves individually on the platform first and then form teams of 3
• Brandstorm 2027 is open to:
  • Everyone between 18 and 30. No prior experience or specific background required.
• You cannot participate in this competition if:
  • You have already participated in the competition in a previous year and reached the International Finals 
  • You are an employee of L’Oréal or its affiliates
  • You are a trainee and/or student who did an internship at L’Oréal in the department of the brand or division concerned, and/or exercised a relevant function linked to the case study subject matter during the two (2) years preceding the competition 
• Teams need to submit their ideas on https://brandstorm.loreal.com
• The format for the submission is a 3-slide PDF along with a video (Duration: 3 minutes) of your team explaining the idea
• All deliverables must be submitted in English
• The presentations submitted to the organisers at every stage of the competition must be compliant with the guidelines that will be shared during the competition and comply with intellectual property laws

Team Formation Guidelines:

• Each participant is allowed to register for one team ONLY
• The participants can be from any specialisation
• Inter-campus teams are allowed to participate
• There is no restriction on the number of teams from an institute
• Only entries submitted before the due date will be considered for evaluation. Any exception to this will be purely at the discretion of the management
• If the participant is found to have plagiarised any aspect of their entry, the participant will be disqualified
• The final eligibility of the participant will be subject to the discretion and approval of the management
• Any extensions in the deadlines will be at the sole discretion of the management
• All information related to timelines/case rules will be updated on the Unstop website and L'Oréal's Facebook, Instagram & LinkedIn pages

Stages:

Each team needs to register and successfully complete each stage.

Stage 1: Registration 

• Go to the platform: https://brandstorm.loreal.com
• Click on the log-in button at the top right corner or scroll down for the Registration button and follow the registration procedure. Fill in the registration form, providing all necessary information for managing participation
• Click on [SIGN UP] to confirm your registration
• Participants must register themselves individually on the platform first and then form teams of 3
• Release of the case:
  • Participants get access to confidential data and materials to help them execute their pitch and presentation.
    

Stage 2: Case Submissions

• All teams are requested to submit case solutions on a 3-slide PDF along with a 3-minute video of their team explaining the idea and upload the same on the L'Oréal Brandstorm 2027 website (note: L'Oréal encourages a thoughtful balance of Artificial and Human Intelligence, with original thinking and creativity at the core. Hence, the video must feature all 3 members of the team).
• You can add additional slides for the cover and appendix, i.e., the maximum limit is 5 slides
• Teams need to submit their ideas at https://brandstorm.loreal.com

Stage 3: Masterclass by L'Oréal Leaders: There will be 4 Masterclasses that will offer the participants a chance to refine their presentation skills and gain valuable insights for optimising their submissions.

Stage 4: Detailed Submissions: Shortlisted teams must fine-tune their deck and the 3-minute video and submit them. Details for the same will be shared with the shortlisted teams over email. Shortlisted teams will move to the next phase, where they will present to the jury. 

Stage 5: Semi-Finals: Shortlisted teams will present in front of the jury during the Semi-Final, with the top 6 teams advancing to the next round.

Stage 6: Mentorship: The L'Oréal team will assign mentors and coaches to guide these 6 teams in refining their submissions.

Stage 7: National Finals: The top 6 teams will compete in the National Finals, presenting their solutions to an eminent jury from L'Oréal India. The national winning team will advance to the International Finals and represent India on the global stage in Paris.

Final Stage: International Finals

• International Finals: The national winner will be invited to join the International Finals.

Judging Criteria:

At each step, the projects will be evaluated out of 25 points. The weighting of the evaluation criteria is mentioned below:

What are we expecting from you?

• Innovative - We want your team to be bold and bring to the table products and solutions never seen before.
• Sustainable – We want your team to take responsibility and be mindful of the impact that your project will have on the planet.
• Inclusive – We want your team to be mindful of diverse needs in our society so as not to exclude any particular social groups (gender, sexual orientation, socio-economic and multicultural origins, people with disability, all ages & generations...), and to make your project as accessible as possible to all potential users.
• Feasible – We want your project to be realistic and possible to implement.
• Scalable – We want your team to present a project that can be implemented at scale.

Please bear in mind the relevance of the project regarding the division’s and market’s needs, the team spirit, and the general appearance of the presentation. In the event that there are several submissions with the same score, the jury will be free to decide which project they want to select. 
 
The evaluation will be the same regardless of whether the presentation is held in person or online. For the International Finals only, in addition to the criteria mentioned above, the jury members will be able to grant a “special like” to the projects of their choice. 

Rewards:

• MEGA AWARD - Intrapreneurship Award: During the International Finals, one prize will be awarded to the Winning Team according to the criteria mentioned above. The reward will be an Intrapreneurship program. The winning Team will get the opportunity to work (an appropriate type of contract, collaboration, internship agreement or any other type of agreement will be proposed to each winning team member depending on their profile) in one of L’Oréal’s head offices, like any L’Oréal employee. This award gives the opportunity to live an intrapreneurship experience with L’Oréal experts. L’Oréal will reserve all rights to any intellectual property created by students during the competition. L’Oréal will assign mentors and coaches to guide the Participants throughout the program. The Participants of the program will be paid according to L’Oréal payroll standards. More information on this will be given throughout the competition.
• Get Spotted: National Winners will be extended Pre-Placement Interviews for fast-track professional opportunities at L’Oréal and will also get the opportunity to compete against other national finalists from different countries in the battle for the title of International Winner. All National Finalist teams will be extended Pre-Placement Interviews at L’Oréal India and, based on overall performance, select Semi-Finalist individuals or teams will also be extended Pre-Placement Interviews.
• Build Your Network: Connect with L’Oréal leadership and students from 65+ countries at the International Finals. Last but not least, live the life of a Brand Manager through the competition journey and learn, from close quarters, how L’Oréal is leading innovation in beauty.