Eurogrip: Creator Challenge
TVS Srichakra Ltd. (Eurogrip Tyres)
Eurogrip: Creator Challenge: Stages and Timelines
Treasure Hunt
Participants are required to answer a total of 15 questions related to Eurogrip and its product portfolio. Additionally, participants should follow Eurogrip’s social media accounts to receive valuable hints and clues for the treasure hunt. Anyone who attempts the Treasure Hunt round will be eligible to participate in the Creator's Challenge.
Create. Post. Win.
Put your creativity on the road! Create and submit an engaging social media post or video based on the challenge brief. Showcase your riding passion, creativity, and your take on the Eurogrip brand, and use #eurogriptorq4 while posting your content to stand a chance to win exciting rewards and get featured on Eurogrip’s social channels.
All that you need to know about Eurogrip: Creator Challenge
Get ready to ride, discover, create and win with the Eurogrip Creator Challenge, a pan-India digital engagement campaign built for bikers, riders and Eurogrip fans. This challenge brings together a fun Treasure Hunt, engaging brand-discovery activities and UGC challenges designed to get the biking community exploring Eurogrip, creating content and competing for exciting rewards.
Whether you're a passionate biker, a rider, or simply a fan of the community, this is your chance to discover the brand, showcase your creativity, earn rewards and get featured on Eurogrip channels.
General Guidelines and Eligibility:
- The Eurogrip Creator Challenge is open to participants aged 18 and above across India.
- This is an individual participation challenge.
- Content submitted as part of the UGC challenges should follow the specified guidelines.
- Participants may be required to use the designated campaign hashtag while sharing their content.
- Entries that do not meet the specified requirements may not be considered for rewards.
- Eurogrip reserves the right to evaluate submissions and select winners based on the applicable challenge criteria.*
Rounds:
Treasure Hunt
- Participants will have to answer 15 questions about Eurogrip and their portfolio of products.
- The Treasure Hunt will have to be cracked in 8 hours.
- Click on the 'Play' button during the specified time window of the Treasure Hunt round.
- Hints and clues for questions will be disclosed on Eurogrip's Instagram and LinkedIn handles. So do follow and stay tuned to advance further, quicker!
- Participants who attempt the Treasure Hunt round will be eligible to participate in the Creator's Challenge.
Create. Post. Win.
Put your creativity on display and bring your unique perspective to life through an engaging social media post or video. Pick a theme that inspires you, create your content, and showcase your take on riding, journeys, adventures, or the Eurogrip brand. Participants must use the #eurogriptorq4 while posting their content.
Points to Keep in Mind:
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Create a Photo or Reel: Participants can submit either photos or videos (Reels). However, Reels may have a higher chance of winning the Amazon voucher.
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Use Eurogrip Brand Assets Creatively: Using Eurogrip brand assets can earn additional points. Participants are encouraged to incorporate the assets creatively and meaningfully rather than simply placing them on the creative. (Click here to download the brand assets)
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Tag & Collaborate with Eurogrip: Participants can tag @Eurogrip, add Eurogrip as a collaborator, and use the designated contest #eurogriptorq4. Selected entries may be reposted on Eurogrip’s official social media handle.
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Content Usage Rights: By participating in the contest, participants grant Eurogrip the appropriate rights and permissions to repost, edit, adapt, and use their submitted content for promotional, marketing, and communication purposes across its social media channels and other platforms.
Choose from the following themes:
1 - RIDE IT
Show what makes riding exciting, from performance, bikes and skills to the little things riders obsess over.
Pick any one theme or find your own take. Shoot a Cinematic Reel
- Things only riders understand
- Bike features you are obsessed with
- Riding hacks/tips
- Myth vs fact about bikes/tyres
- How different bikes feel to ride
- Your dream bike setup
- Things you should check before a long ride
2 - LIVE IT
Go beyond the bike and show the people, habits, humour, style and culture that make riding a lifestyle.
Pick any one theme or find your own take. Shoot a Cinematic Reel
- Every riding group has this person
- Types of riders you know
- Rider stereotypes
- Things riders secretly do
- Rider rituals before a ride
- Rider fashion/gear
- “Things my non-rider friends will never understand”
- Rider slang / inside jokes
- First bike vs dream bike
- Solo rider vs group rider
- What riding means to you
3 - CHASE IT
Turn the road into the story - places, journeys, challenges, discoveries and the unexpected moments that happen along the way.
Pick any one theme or find your own take. Shoot a Cinematic Reel
- Your favourite riding route
- A road everyone should ride once
- Hidden roads / underrated routes
- Road trips on a student budget
- Mountain vs highway vs city riding
- Your most memorable ride
- The road that changed your perspective
- Where would you ride if you had one free weekend?
- A ride that started as a plan and became something else
Rewards & Prizes
Stand a chance to win Amazon Gift Vouchers across both challenge rounds!
Create. Post. Win Round:
A total of 90 winners will receive Amazon Gift Vouchers:
- 1 winner – ₹4,000 Amazon Gift Voucher
- 5 winners – ₹1,500 Amazon Gift Voucher each
- 12 winners – ₹1,000 Amazon Gift Voucher each
- 72 winners – ₹500 Amazon Gift Voucher each
Treasure Hunt Round:
A total of 60 winners will receive Amazon Gift Vouchers:
- 1 winner – ₹4,000 Amazon Gift Voucher
- 3 winners – ₹1,500 Amazon Gift Voucher each
- 8 winners – ₹1,000 Amazon Gift Voucher each
- 48 winners – ₹500 Amazon Gift Voucher each
Join the challenge, explore Eurogrip, create, ride and stand a chance to win exciting rewards while becoming a part of the Eurogrip community.
Important dates & deadlines?
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25 Oct'26, 11:59 PM IST Registration Deadline
Contact the organisers
Send queries to organizersRewards and Prizes?
Create. Post. Win.
Participants can win 1 Amazon Gift Voucher worth ₹4,000, 5 vouchers worth ₹1,500 each, 12 vouchers worth ₹1,000 each, and 72 vouchers worth ₹500 each.
Treasure Hunt Round
Participants can win 1 Amazon Gift Voucher worth ₹4,000, 3 vouchers worth ₹1,500 each, 8 vouchers worth ₹1,000 each, and 48 vouchers worth ₹500 each.
About TVS Srichakra Ltd. (Eurogrip Tyres)
TVS Srichakra Limited is one of India’s leading manufacturers and exporters of Two, and Three-Wheeler tyres and Off-Highway tyres. Incorporated in 1982, it is one of the flagship companies of the USD 8.5 Billion TVS Group which is India’s largest Auto Ancillary conglomerate. With global research and development capabilities and cutting-edge technology, TVS Srichakra produces industry-leading tyres for the automotive sector in India and worldwide. Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand) with a production capacity of over 3 million tyres a month. The company has a design centre in Milan, Italy supporting the R&D centre in Madurai and the tyres are tested in Indian, European, and Japanese road conditions. TVS Srichakra’s products are available in over 85 countries across the world.
In early 2018 we embarked on a new journey to refresh Brand TVS Tyres with a new name, identity and positioning. ‘TVS Eurogrip’ as a brand was launched in August 2019.
We are passionate about making tyres that elevate the riding experience. Our cutting-edge technology, complemented with a decades-long understanding of the local road conditions, makes our tyres dependable and precision performance accessories.
With tyres rolling out of our state-of-the-art manufacturing units at Madurai (Tamil Nadu) and Rudrapur (Uttarakhand) sprawling over 2.9 lakh sq. m., we specialise in:
- Two & Three-wheeler tyres
- Industrial Pneumatic tyres
- Farm and Implement tyres
- Skid-steer tyres
- Multi-purpose tyres
- Floatation tyres
Brand TVS Eurogrip
Bikes these days have gone beyond motor transportation. They are an extension of their millennial riders who constantly seek new experiences and adventure. Every ride is a quest for the next best thing. These riders don’t believe in succeeding in a one-dimensional way but want to experience life while succeeding.
Powered by the global design and technological acumen, TVS Eurogrip is the Bike Tyre Specialist that reflects this ambition of the new generation.
It is a promise that our brand will – OUTLIVE, OUTPERFORM & OUTDO.
TVS Group
- Largest Auto Ancillary Group in India, with a turnover of $8 Billion
- Joint Ventures with many world leaders in the Automotive Systems and Components manufacturing industry
- Great reputation for Trust, Value and Service with a century-old history
- Embraces Global Best Business practices and Manufacturing Excellence
- Many Group companies have won Deming Awards, JUSE Quality Medals and other recognition