Grow Beyond Better 2026
Tata Consumer Products
Grow Beyond Better 2026: Stages and Timelines
Round 1: Executive Summary Submission Round
The Case Study will be unveiled to kick off the round!
The registered teams need to submit 6 sliders (5 slides with Introduction and Information + 1 slide of Appendix) of executive summary solutions in PPT format to present their ideas. The top teams will move to the next round.
Virtual Case Launch Session
We have curated an insightful and too-hard-to-miss opportunity for you where you get a chance to meet an Expert Industry Leader from Tata Consumer Products in a LIVE conversation, discussing everything that the case study has in store!
Treasure Hunt
Follow the trail of clues inspired by Tata Consumer Products’ Journey and their Plethora of Initiatives! Solve 10 theme-based questions and uncover hidden hints dropped on Tata Consumer Products' Website! Let your instincts guide you to the ultimate treasure!
Note: Treasure Hunt is non-eliminatory
Round 2: Detailed Summary Submission
The top 10 teams from the first round will interact with the jury members and business heads from Tata Consumer Products for their idea evaluations. The top 4 teams will move ahead for the Grand Finale.
Virtual Grand Finale (Last Week of March)
The top 4 teams from the second round will compete in the Grand Finale and present their solutions to the leaders at Tata Consumer Products.
All that you need to know about Grow Beyond Better 2026
Tata Consumer Products presents the Fifth edition of its business challenge: Grow Beyond Better. Through the competition, we want to engage with bright minds at campuses to solve critical and real problems at Tata Consumer Products.
Eligibility Criteria: The first-year students enrolled in a two-year full-time MBA Program from all Indian B-Schools can participate in this competition, irrespective of the specializations they are pursuing. Students currently pursuing part-time, distance learning, and executive MBA programs are not eligible to participate.
- All team members must be from the Batch of 2027.
- A team must consist of 3 members.
- Each member has to register with valid college email IDs.
- A team can be formed with students from cross-specializations.
- A student cannot be a part of more than one team.
- Each team must be from the same campus.
- Any deviation from the above-mentioned points will result in the immediate disqualification of the entire team.
- Modification of team post registration will not be allowed.
- Treasure Hunt: Dive deep into Tata Consumer Products' Journey and Initiatives and search for the Ultimate Prize. Get a chance to win exclusive hampers from Tata Consumer Products!
Note: Treasure Hunt is non-eliminatory - Round 1 - Executive Summary Submissions: The round will begin with the release of the Case Study.
The registered teams need to submit 6 sliders ( 5 slides with Introduction and Information + 1 slide of Appendix) of executive summary solutions in PPT format to present their ideas. The top teams will move to the next round. - Round 2 - Detailed Summary Submission: The top 10 teams from the first round will interact with the jury members and business heads from Tata Consumer Products for their idea evaluations. The top 4 teams will move ahead for the Grand Finale.
- Mentorship Phase: The national finalist teams will get a chance for mentorship with Tata Consumer Products Emerging Leaders.
- Round 3 - Grand Finale: The top 4 teams from the second round will compete in the Grand Finale and present their solutions to the leaders at Tata Consumer Products.
- Treasure Hunt: Top 3 Teams in Treasure Hunt will win exclusive Tata Consumer Products Hampers!
- The winning team will receive a cash prize of INR 2,00,000 and Pre-Placement Interviews (PPIs) with Tata Consumer Products.
- The runners-up team will receive a cash prize of INR 1,00,000.
- The national finalist teams will get a chance to be mentored by Tata Consumer Products' Emerging Leaders!
- The Top 40 teams will unlock a fast-track entry into the prestigious Tata Consumer Products ELP Program!
Get inspired by last year's winners and their incredible journey – explore their stories as you gear up for Grow Beyond Better this year: Click here to read more!
Click Here to learn more about Tata Consumer Products and its initiatives!
Important dates & deadlines?
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23 Feb'26, 11:59 PM IST Registration Deadline
Contact the organisers
Send queries to organizersRewards and Prizes?
Winners
The winning team will receive a cash prize of INR 2,00,000 and Pre-Placement Interviews (PPIs) with Tata Consumer Products.
Runners-Up
The runners-up team will receive a cash prize of INR 1,00,000.
National Finalist Teams
All national finalist teams will get a chance for mentorship with Tata Consumer Products Emerging Leaders.
Top 40 Teams
The Top 40 teams will unlock a fast-track entry into the prestigious Tata Consumer Products ELP Program!
Exclusive Hampers
The Top 3 Teams from the Treasure Hunt will win exclusive Tata Consumer Products' Hampers!
About Tata Consumer Products
About:
The merger of the consumer products business of Tata Chemicals with Tata Global Beverages Limited (TGBL) was aimed at spearheading our ambition to become a leading FMCG player.
Today TGBL, renamed to Tata Consumer Products, is home to well-loved brands - Tata Tea, Tetley, Tata Salt, Eight O’Clock Coffee, Himalayan Water and emerging brands like Tata Sampann, Tata Soulfull, Tata Gluco Plus and Tata Water Plus. Our offerings are rooted in the core Tata values of responsibility and welfare of the community. Our brands are present in over 40 countries with a diverse workforce spread across the world. As Tata Consumer, we aim to deliver high-quality, sustainable, and innovative products, that will delight consumers and create lasting value for all our stakeholders.
Organizational Structure:
Brands:
- Tea
- Coffee
- Liquid Beverages
- Foods
Joint Ventures:
-
Tata Starbucks Private Limited
Subsidiaries:
- NourishCo Beverages Limited
- Tata Coffee Limited
- Tata Tea Extractions
- Tata Consumer Soulfull Pvt Ltd
Associate Companies:
- Amalgamated Plantations Private Limited
- Kanan Devan Hills Plantations Company Private Limited
Corporate Social Responsibility:
Tata Consumer Products Limited is focused on being the most appreciated natural beverage organization on the planet by having a major and enduring effect through Sustainability and Corporate Social Responsibility. It aims to accomplish this by being the consumer's best option in reasonable beverage creation and utilization.
Tata Consumer Products will zero in on climate change, water management, sustainable sourcing, squander management, and community development. Towards people group improvement, it will embrace programs zeroed in on training and abilities, medical services, and ladies strengthening. It will effectively partake in Tata Group exercises and projects for chipping in and governmental policy regarding minorities in society.
News and Facts:
- TGBL renamed Tata Consumer Products Limited
- Tata Consumer to acquire PepsiCo’s stake in NourishCo Beverages
- 2nd largest player in branded tea in the world
- Tata Consumer is now the third most valued Tata company - and analysts expect more premium ahead
- Tata Consumer Products acquired Bengaluru-based Kottaram Agro Foods under the trademark Soulfull for Rs 155.8 crore