Kitchonomy: Stages and Timelines
Quiz
General assessment round.
Case Submission
Building a Purpose Led Brand Platform is a strategic brand simulation that challenges participants to think beyond short term campaigns and create a scalable long term brand IP for Catch Spices. Rooted in Indian home kitchens and family life, the case pushes teams to apply consumer insight, FMCG fundamentals, and purpose marketing to address a real recurring household issue. Designed to mirror real brand building challenges, the round tests participants on structured thinking, depth of insight, platform design, and execution logic, with a clear focus on systems and impact rather than slogans or single creatives. Teams are evaluated on their ability to craft an authentic purpose led platform that integrates naturally with everyday cooking while delivering measurable social impact and long term brand equity.
Virtual Presentation
Virtual presentation of the case submitted in previous round.
All that you need to know about Kitchonomy
Catch Spices, part of the DS Group’s FMCG portfolio, is deeply embedded in Indian home kitchens where everyday cooking shapes taste, habits, values, and learning within families. Trusted for its purity, quality, and wide accessibility, Catch reaches millions of households daily, giving the brand the credibility to play a role that goes beyond products. Cooking and shared meals form the natural space through which Catch can influence behaviour, especially among women and children who learn through observation and participation. By building a purpose-led brand platform rooted in real kitchen practices, Catch has the opportunity to move from being just a spice brand to becoming a meaningful enabler of positive household change, strengthening long-term trust, relevance, and emotional connection with Indian families.
Eligibility Criteria & Team Formulation:
- The participating team must have 1 to 3 members from the same institute.
- The competition is open to all undergraduate and postgraduate students.
- Cross-specialization and cross-year teams are allowed.
- A student can be a part of only one team.
- Any deviation from the above-mentioned guidelines will result in the immediate disqualification of the entire team.
Event Terms and Conditions:
- The decisions of the judges will be final and binding on the participants.
- The Terms and Conditions of participation are subject to change at any time without specific notice.
- The amended Terms and Conditions of entry will be effective immediately upon being posted on the website.
- It is the sole responsibility of the teams to regularly visit the website to take note of any changes.
Prizes:
- Winners: 55k
- 1st Runners Up: 35k
- 2nd Runners Up: 20k
Important dates & deadlines?
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20 Jan'26, 11:59 PM IST Registration Deadline
Contact the organisers
Send queries to organizersAbout SP Jain Institute of Management and Research (SPJIMR), Mumbai
- Inaugurated in 1981 by the then British Prime Minister, the Late Hon. Margaret Thatcher, SP Jain Institute of Management and Research (SPJIMR) is a leading school of management in the heart of India’s financial centre, Mumbai.
- SPJIMR is a part of the Bharatiya Vidya Bhavan and functions as an autonomous institute with entrepreneurial agility.
- The SPJIMR Campus is spread over an expanse of 45 acres in the heart of Mumbai city, the commercial capital of India and a global financial hub.
- It has a campus lake and over 250 plant species. The campus also has 72 species of birds, making it a naturalist's delight. The greenery and shrubs also conceal 4 species of snakes.
- It is equipped with the best residential amenities that strengthen the feeling of belonging and provide students the necessary impetus to a more cohesive learning environment. The recently enhanced hostel facilities include easy access to computer facilities and library and amenities like television, table-tennis tables, water filters and coolers, coffee vending machines as well as washing machines. Furthermore, all rooms are networked and students are connected through a 24-hour Internet facility, SPINX, the Institute Intranet and messaging applications.
- The SPJIMR Song: We learn, we share; We teach, we care…