Marcathon: Stages and Timelines
Quiz
Every participant will be participating with their team in a quiz which is based on marketing. Teams will be evaluated based on the accuracy of the answers and the time taken to find the answers. 10 Teams consisting of a group of 2 will be selected based on the accuracy and time taken to submit.
AD Diagnosis
- The top 10 teams from Round 1 will be participating.
- The teams will be provided with the AD for which they will be given a 2 days duration where they must analyze and submit a 6-10 slide presentation.
- The jury team will evaluate their answer and will provide the marks.
- The evaluation will be based on the clarity, concept understanding, presentation skills, and accuracy of the answer.
Vision Veritas - Offline
5 groups short-listed from round 2 will go for the final round. Teams will get a brand in the decline stage of its life cycle. Based on the brand the team has to find the reason behind the brands decline (back cast) and incorporate their ideas and present the marketing strategy based on the marketing concepts they learnt.
All that you need to know about Marcathon
About BISMARC
BISMARC, the Marketing Club of BIM Trichy, has been fostering creative marketing skills since 1991. It offers students hands-on experience through events, competitions, and live projects in strategy, branding, and consultancy. The club emphasizes real-world learning, enabling students to explore marketing with zero risk before entering the industry. Events like Marwar and Marcathon also connect students with industry leaders and enhance corporate relations.
General Guidelines
- Participation will be in teams of 2 members each.
- All participants must belong to the same institute.
- All B-School students are eligible to participate in this event.
- An institute can have any number of teams participating. However, if a team member is found participating as a part of more than one team, all such teams shall be disqualified.
- All decisions and final judgments will be at the discretion of BISMARC – BIM, Trichy.
- BISMARC reserves the right to amend these terms and conditions at any time. By entering this competition, all participants will be deemed to have accepted and be bound by the rules and by any other requirements set out in the competition material.
- Plagiarism or violations of any of the above said rules will lead to disqualification of the team.
- The shortlisted teams will be moving to Round 2
- Scoring: In case of a tie, the ranking will be based on the team who took the least time to complete the quiz and completed it ahead of the other teams
Important dates & deadlines?
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12 Nov'24, 09:00 PM IST Registration Deadline
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5 Nov'24, 08:00 AM IST Registration Begins
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12 Nov'24, 09:00 PM IST Registration Ends
Contact the organisers
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MsMs. Prathiksha Kannan prathikshakannan_40@bim.edu
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MrMr. Aaron raaronmanibharathi_41@bim.edu
Rewards and Prizes?
Total cash prize of Rs. 20,000 only.
Winner
First Runner Up
Second Runner Up
About Bharathidasan Institute of Management (BIM), Trichy
In August 1984 Bharat Ratna Shri. C. Subramanian along with Prof. P.S. Mani Sundaram the Vice-Chancellor of Bharathidasan University chaired a meeting of leading academicians and Industrialists and an idea was born. Their dream was to create an Academy that would be
- Grounded in strong theoretical inputs
- Have a proactive partnership with a large organization
- Provide students with a REAL WORLD learning environment
With this vision in mind, a partnership was signed with BHEL to create the country’s first-ever Management Institute that would be housed inside an industrial giant. Thus was born Bharathidasan Institute of Management – School of Excellence. BIM offers one of the most coveted MBA programmes in India. Entry to this course is through a rigorous selection process. BIM has a strong and close-knit alumni presence of over 3600 professionals invested with the responsibilities of driving change in organizations today. Encompassing the continuous and comprehensive inputs from the recruiters, the alumni interactions and Management Development Programmes, the curriculum is designed to uphold and exceed the expectations and future needs of the industry.