Marketing Mayhem
Indian School of Business (ISB)
Marketing Mayhem: Stages and Timelines
Online Quiz Round
This will be an Assessment round! You will see the Play button here, once the round is live.
Submission Round (via Unstop)
Qualifying teams from the previous round must submit a 3-slide presentation on the case given. Successful teams will move to the next and final round!
This will be a submission round! You will see the “Submit” button here, once the round is live.
On-Campus Finale
The finale will involve a presentation followed by a live Q&A and will be held at Indian School of Business, Hyderabad campus. Finalists from the previous round will submit a 7-slide presentation on a given case detailing their approach and presenting the solution to a jury. The top 3 teams will bag cash prizes worth 1.5 lakhs.
All that you need to know about Marketing Mayhem
Get ready for Marketing Mayhem, the exhilarating marketing case competition at ISB’s flagship event, Advaita, in partnership with Royal Biryani House! This year, we’re pushing boundaries by challenging you to craft innovative strategies for a renowned US-based biryani brand looking to make its mark in India under a new identity. With high stakes and multiple operational pathways to consider, your team will need to think creatively and strategically to determine the best approach. Will you go big with a hotel partnership, carve out a standalone presence, or find a blend between the two? This competition isn’t just about marketing—it’s about vision, strategy, and execution. Only the most innovative team will take home the trophy!
Guidelines:
- Each team consists of max 3 members
- Cross-college and cross-specialization teams are eligible to participate
- No limit on the number of participants from each college
- No registration fees
- Only undergraduate, postgraduate, and MBA students are eligible for participation
- School students and corporates are not allowed to participate
- A person can register as part of only one team for one event
- Modification of team post registration will not be allowed
- Any deviation from the aforementioned guidelines will result in the immediate disqualification of the entire team
- The organizer’s decision shall be final in all matters
Important dates & deadlines?
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23 Sep'24, 11:59 PM IST Registration Deadline
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7 Oct'24, 10:00 PM IST Round 2 (Submission round) Results
Contact the organisers
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PrPriyansh Agrawal advaita@isb.edu