Meesho DICE Challenge 2.0 - Business Track

Strategize. Solve. Scale.

Last year, the Business Track showed us that the boldest strategies can come from the sharpest student minds. This year, we’re raising the bar - and the impact.

The DICE Challenge 2.0 Business Track is your opportunity to step into the shoes of a Meesho strategist, taking on real business challenges from four critical areas of our ecosystem:

Unpacking the Buzz: What’s Meesho DICE?

At Meesho, DICE means Democratising Internet Commerce - more than being just a statement, it’s the North Star that guides everything we do. From solving user problems at scale to bold experiments, every move aligns with making online commerce accessible and affordable for Indians.

The Four Business Arenas

• Seller: Build strategies to empower Meesho’s seller community, from onboarding and retention to driving sustainable growth.
• Valmo: Reimagine Meesho’s Logistics Model and solve for scale and profitability.
• User: Enhance the experience for millions of shoppers, making online commerce more inclusive, affordable, and delightful. 
• Content Creator: Design ways to tap into the creator economy for growth, engagement, and community building.

Eligibility Criteria: Business Track

• Open to students pursuing Bachelors and Integrated courses from the list of eligible institutes. 
• Graduation year: 2026.
• Cross-specialisation teams are welcome.
• Team size: 1-3 members, all from the same college.
• A participant can compete in only one team.
• Registering for more than one team will lead to immediate disqualification.
• Every team member must individually meet the above eligibility criteria to participate.
• In all matters of eligibility or disputes, the decision of the Meesho jury will be final and binding.

Snapshot:

• Final year (Class of 2026) students from: IIT Delhi, IIT Bombay, IIT Kharagpur, IIT Kanpur, IIT Madras, IIT Roorkee, IIT BHU, IIT Guwahati, IIT Dhanbad.

Grand Finale:
The top teams will travel to Bangalore for the Grand Finale, where they will present their ideas to Meesho leaders.

Stages and Timelines:

1. Initial Screening
   Registered teams will be screened to ensure all the members are eligible and there is no duplication.
   
   
2. Idea Submission Round
   Shortlisted teams will choose only 1 problem statement corresponding to the domain they wish to compete in (Problem Statements will be around Sellers, Valmo (Meesho’s logistics arm), Users, and Content Creators) from the given options. Teams will make detailed 3-slider submissions for their solution ideas.
   
   
3. Detailed Submission Round
   Shortlisted teams will be asked to enhance and detail out their solutions in 8 to 10 slider decks.
   
   
4. Announcement of Campus Winners
   One team from each participating campus will be selected for further rounds. A buddy will be provided to each team to help them fine tune their submissions for the next round.
5. Grand Finale
   Top teams will travel to Bangalore for a Grand Finale and will present their solutions to Meesho leaders.

Prizes and Rewards:

• Winning teams from each track will receive cash prizes of 1,00,000 rupees.
• Runner-up teams will receive cash prizes of 50,000 rupees.
• Top teams from each track will receive certificates of appreciation and will secure Pre-Placement Interviews with Meesho!

Note: The students participating in this track can't be part of the Tech Track.