Mindshift

Gender norms take shape early, quietly influencing how boys express emotions, view power, and relate to others. While many interventions address inequality later in life, real change depends on early awareness and everyday behavioural cues that children absorb across home, school, and community.

SAAMYA invites teams to reimagine how gender-sensitive behaviour can be triggered, reinforced, and amplified among boys aged 7–11. From designing impactful offline activations to ensuring the message reaches parents and communities, participants must balance awareness, behaviour change, and scalability. The competition begins with a screening round testing fundamentals of social impact and behavioural thinking. Shortlisted teams will receive a live case brief to design a feasible, execution-ready campaign with clear behavioural outcomes and amplification touchpoints. Finalists will present to a jury evaluating innovation, feasibility, and real-world impact.

Bring empathy, insight, and execution clarity. This is your opportunity to turn early awareness into lasting change through SAAMYA

Eligibility & Participation:

• Open to students across disciplines
• Individual participation
• A participant may submit only one entry
• All submissions must be original

Rules & Guidelines:

• Decisions of the organizers and judges will be final and binding
• Any form of plagiarism or misrepresentation will lead to immediate disqualification
• Official communication will be via Unstop and email
• Organizers reserve the right to modify the competition structure if required