Z-Banked: Reimagining Banking for Gen Z Customers
SP Jain Institute of Management and Research (SPJIMR), Mumbai
Z-Banked: Reimagining Banking for Gen Z Customers: Stages and Timelines
Assessment
General assessment round.
CASE SUBMISSION (PPT)
Bank of India (BOI) is one of India’s leading public sector banks with a legacy spanning over a century. With a strong national footprint, deep institutional trust, and a comprehensive portfolio of retail and corporate banking products, BOI has played a critical role in India’s economic development. As the Indian banking ecosystem evolves rapidly: with digital-first private banks, fintechs, and neo-banks redefining customer expectations: BOI is at a strategic inflection point: how to retain its strengths of trust, scale, and stability while building relevance with the next generation of customers. BOI’s retail customer base is largely mature (average age 40–45), offering stability but limiting long-term growth due to weaker digital adoption, lower lifetime value, and slower uptake of new products. In contrast, Gen Z is an emerging, high-potential segment that is digitally native, experimental, and influenced more by peer and ecosystem experiences than traditional advertising. However
VIRTUAL PRESENTATION
Virtual presentation of the case submitted in previous round.
All that you need to know about Z-Banked: Reimagining Banking for Gen Z Customers
Bank of India (BOI) is one of India’s leading public sector banks with a legacy spanning over a century. With a strong national footprint, deep institutional trust, and a comprehensive portfolio of retail and corporate banking products, BOI has played a critical role in India’s economic development.
As the Indian banking ecosystem evolves rapidly: with digital-first private banks, fintechs, and neo-banks redefining customer expectations: BOI is at a strategic inflection point: how to retain its strengths of trust, scale, and stability while building relevance with the next generation of customers.
BOI’s retail customer base is largely mature (average age 40–45), offering stability but limiting long-term growth due to weaker digital adoption, lower lifetime value, and slower uptake of new products. In contrast, Gen Z is an emerging, high-potential segment that is digitally native, experimental, and influenced more by peer and ecosystem experiences than traditional advertising. However, despite BOI’s strong trust and infrastructure, Gen Z perceives it as a traditional, “parent-bank” institution—reliable but emotionally distant and less engaging than fintech or private bank alternatives.
BOI’s challenge is not low usage but low relevance among Gen Z. They do not reject BOI, but rarely choose it proactively, interacting mainly through indirect channels like employer-linked or parental accounts. Without early engagement, BOI risks losing high lifetime value customers, future cross-sell potential, innovation momentum, and becoming increasingly dependent on an ageing customer base.
General T&C:
- All submissions must be original; plagiarism will lead to immediate disqualification
- Any attempt to influence judges or organizers will result in disqualification
- Official communication will be done via email and Unstop
- The Terms and Conditions of participation are subject to change at any time without specific notice and will be effective immediately upon being posted on the website
- It is the sole responsibility of the teams to regularly visit the website to take note of any changes.
- All decisions in matters of eligibility, authenticity, and final judgments will be with the Investing Club, SPJIMR Mumbai.
Important dates & deadlines?
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20 Jan'26, 10:00 AM IST Registration Deadline
Contact the organisers
Send queries to organizersAbout SP Jain Institute of Management and Research (SPJIMR), Mumbai
- Inaugurated in 1981 by the then British Prime Minister, the Late Hon. Margaret Thatcher, SP Jain Institute of Management and Research (SPJIMR) is a leading school of management in the heart of India’s financial centre, Mumbai.
- SPJIMR is a part of the Bharatiya Vidya Bhavan and functions as an autonomous institute with entrepreneurial agility.
- The SPJIMR Campus is spread over an expanse of 45 acres in the heart of Mumbai city, the commercial capital of India and a global financial hub.
- It has a campus lake and over 250 plant species. The campus also has 72 species of birds, making it a naturalist's delight. The greenery and shrubs also conceal 4 species of snakes.
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