Content Writing Internship

The Role:

• We're looking for a Content Writer Intern with a strong grasp of performance marketing to support our Meta ads team.
• You'll work at the intersection of storytelling and conversion - writing ad concepts, hooks, scripts, and copy that's built to perform, not just sound good.
• This is not a social media posting role.
• You'll be writing ad concepts that go directly into paid campaigns.

What You'll Do:

• Conceptualise and write Meta ad creatives: static, carousel, and video scripts (UGC-style and brand-led)
• Craft high-performing hooks, headlines, and primary text variations for A/B testing
• Develop concept briefs for the design and video team based on performance insights
• Write copy aligned to funnel stage : awareness, consideration, and conversion
• Research competitor ads and category trends to bring fresh angles to campaigns
• Collaborate closely with the performance marketing and brand team on weekly creative iterations
• Maintain a swipe file and contribute to the brand's creative playbook

What We're Looking For:

• Strong written English with a natural ability to write conversationally and persuasively
• Understanding of Meta ad formats: what makes a good hook, why creative fatigue happens, and how to write for different objectives
• Awareness of D2C brand communication and consumer psychology (even if self-taught)
• Familiarity with the kids/parenting/wellness category is a strong plus
• Ability to take creative direction and iterate fast based on performance feedback
• Portfolio or samples of ad copy, scripts, or any persuasive writing work (academic or freelance)

Bonus Points If You:

• Have run your own Meta/Instagram ads or studied ad libraries closely
• Can write in a warm, care-first tone, not clinical or salesy
• Have an interest in health, nutrition, or parenting content
• Are comfortable using AI tools (ChatGPT, Claude) to speed up ideation without losing voice

What You Get:

• Hands-on experience working directly with the revenue and marketing leadership of a growing D2C brand
• Real work: your copy will run in live campaigns, not sit in a folder
• Mentorship on performance marketing, brand building, and creative strategy
• Pre-placement opportunity for high performers
• A fast-paced, no-fluff environment where your work has visible impact