Copywriter Internship

About Backdropsource:

• Backdropsource.in is India’s leading e-commerce platform for creative display solutions.
• We are a performance-led brand that believes in persuasive storytelling, sharp messaging, and data-backed creativity to drive real business impact.

About the Role:

• Backdropsource is looking for a Copywriter Intern who is passionate about persuasive writing, digital advertising, and creative communication.
• This is a hands-on learning opportunity for someone who wants to build a career in paid media copywriting rather than content, blogging, or long-form writing.
• You will work closely with the performance marketing and creative teams to craft high-impact ad copies that influence clicks, engagement, and conversions.

Key Responsibilities:

• Write short-form, high-impact ad copies for Meta (Facebook & Instagram).
• Assist in creating headlines and descriptions for Google Ads & Bing Ads.
• Help craft hooks, CTAs, and micro-copy for paid campaigns.
• Support the team in developing multiple copy variations for A/B testing.
• Learn and apply persuasion frameworks such as AIDA, PAS, BAB.
• Collaborate with designers to align copy with visuals.
• Iterate copy based on feedback from performance marketers.

What You Will Learn:

• How paid ad copy works in real campaigns.
• Writing for different digital platforms.
• Conversion-focused messaging.
• How copy and design work together.
• How marketers evaluate ad performance.
• Professional brand tone and voice development.

Required Skills (or Willingness to Learn):

• Strong interest in copywriting and advertising.
• Basic understanding of social media platforms.
• Ability to write crisp, clear, and persuasive sentences.
• Creativity, curiosity, and attention to detail.
• Openness to feedback and iteration.
• Good English communication skills.

Preferred Background:

• Students or fresh graduates in Mass Communication, Advertising, Journalism, English, Marketing, or related fields.
• Prior writing samples (college ads, social posts, mock ads, or campaign ideas) are a plus.
• Interest in digital marketing or e-commerce advertising is preferred.

Ideal Intern Profile:

• Loves words and persuasion.
• Enjoys short, punchy writing.
• Wants to learn real-world advertising.
• Can take feedback positively.
• Is eager to build a portfolio in paid media copy.