Performance Marketing Internship

Who We Are

• Originals Lifestyle International is a premium D2C watch brand built for the generation that values design, authenticity, and edge.
• We're not just selling watches — we're building a lifestyle. And we're just getting started.
• We're a lean, founder-led team and we move fast. Every person on this team owns something real — not PPTs, not reports for someone else's decision. Real work. Real impact.

What We're Looking For

• We need a Performance Marketing hustler — someone who loses sleep over a bad CPM and gets a dopamine hit when ROAS improves.
• You could be a college student, a recent grad, or a self-taught freelancer.
• We don't care about your degree. We care about what you've done.

What You'll Own

• Plan, launch and optimise Meta (Facebook/Instagram) Ad campaigns end to end
• Set up and manage Google Ads — search, shopping, and display
• Manage our Shopify analytics — track funnels, drop-offs, conversion rates
• Build and test landing pages that actually convert
• Use AI tools (ChatGPT, etc.) to analyse performance and find optimisation opportunities
• Brief the creative team on ad content based on data — you connect the dots between numbers and storytelling
• Weekly reporting on CAC, ROAS, CTR, CPM — and your plan to improve them

You're Our Person If

• You've run at least one real Meta or Google Ads campaign — even with ₹500 of your own money
• You know what ROAS, CAC, CTR, CPM, and thumb-stop rate mean without Googling them
• You've poked around Shopify, Ads Manager, or Google Analytics at least once
• You use AI tools to work smarter — not just to write emails
• You're hungry. You want to own something, not assist someone

Bonus If You Have

• Experience with any D2C or e-commerce brand (even a friend's or college project)
• Knowledge of Meta Pixel, UTM parameters, or A/B testing
• A personal brand, meme page, or anything that shows you understand digital distribution

What You Get

• Stipend: ₹10,000–15,000/month (based on experience — negotiable for the right person)
• Performance incentive tied to ROAS milestones
• Full ownership of paid marketing for a real, growing brand
• Your name on campaigns with actual ad spend behind them
• Strong Letter of Recommendation from a founder with 6+ years of FMCG experience
• First right of refusal for a full-time role as we scale
• A brand on your CV that will make D2C and FMCG hiring managers sit up