Performance Marketing Specialist (Meta & Google Ads)

About the Role:

MAVK is looking for a Performance Marketing Specialist who can drive profitable customer acquisition, optimize digital campaigns, and scale business growth across Meta and Google platforms.

Responsibilities of the Candidate:

• Plan, launch, and optimize Meta (Facebook & Instagram) ad campaigns.
• Manage Google Ads across Search, Shopping, Display, Performance Max, and YouTube.
• Drive profitable customer acquisition while maintaining healthy CAC and ROAS.
• Build full-funnel marketing strategies for awareness, consideration, and conversions.
• Understand Instagram's algorithm and recommend content strategies to improve reach and engagement.
• Collaborate with the team to develop high-converting ad creatives, reels, and UGC content.
• Conduct A/B testing on creatives, audiences, landing pages, and offers.
• Set up retargeting campaigns, lookalike audiences, and customer segmentation.
• Monitor campaign performance daily and optimize campaigns based on data.
• Analyze customer behaviour using GA4, Meta Ads Manager, and Google Analytics.
• Generate weekly reports with actionable insights and growth recommendations.
• Stay updated with Meta, Google, and social media algorithm changes.

Requirements:

• Have 2–5 years of hands-on performance marketing experience in D2C.
• Have proven experience managing monthly advertising budgets.
• Have strong expertise in Meta Ads Manager, Google Ads, Google Analytics (GA4), Google Tag Manager, Meta Pixel, and Conversion API.
• Have a deep understanding of Instagram and Facebook algorithms.
• Be able to scale successful campaigns while improving ROAS.
• Have strong analytical skills with excellent proficiency in Excel or Google Sheets.
• Have experience working with Shopify brands. (Preferred)
• Think like a business owner rather than just a marketer.
• Be able to identify trends before competitors.
• Have a strong data-driven mindset and be performance-oriented.
• Understand consumer psychology and buying behaviour.
• Bring fresh ideas instead of repeating industry templates.
• Take ownership and be accountable for results.
• Have experience in influencer performance tracking. (Preferred)
• Have knowledge of Conversion Rate Optimization (CRO). (Preferred)
• Have experience in landing page optimization. (Preferred)
• Have experience using AI tools for creative generation. (Preferred)
• Have basic video editing skills for ad creatives. (Preferred)

Key Performance Indicators (KPIs):

• Revenue generated through paid marketing.
• Return on Ad Spend (ROAS).
• Customer Acquisition Cost (CAC).
• Cost Per Purchase (CPP).
• Conversion Rate (CVR).
• Click-Through Rate (CTR).
• Cost Per Mille (CPM).
• Add-to-Cart Rate.
• Repeat Purchase Rate.
• Monthly Sales Growth.

About the Company:

MAVK is a premium men's fashion brand built for modern professionals. The company is looking for someone who lives and breathes digital marketing, understands consumer psychology, and knows how to scale brands profitably.