Pep Supply Chain Stars

A US-based beverage brand with its reach all over the world, PepsiCo Beverages North America (PBNA)  has roots that go back to 1898, when Caleb Bradham, a North Carolina based entrepreneur invented Pepsi-Cola and sold it to his pharmacy shoppers. 

Headquartered in the Hamlet of Purchase in Harrison, New York, this American multinational food, snack, and beverage corporation, was formed by the merger of Frito Lay and Pepsi Cola Company in the year 1965, the year Herman Lay, the then CEO of Frito-Lay and Donald Kendall, the then CEO of Pepsi-Cola, recognized this merger as a ‘match made in heaven’. As of December 2018, the company is led by Ramon Laguarta as its CEO and employs around 267,000 people around the world, including approximately 114,000 people within the United States.

Organization Structure:

Products Portfolio:

Brands and Products:

• Tropicana Slice- Tropicana’s fruit expertise and Slice’s taste perfection come together to present a delightful mango drink.
• Lays- Wherever celebrations and good times happen, the Lay's brand will be there, just as it has been for more than 75 years. With flavors almost as rich as PepsiCo' history, they have a chip or crisp flavor guaranteed to bring smiles to faces.
• Pepsi- Delicious. Refreshing. Pepsi
• 7UP- 7UP is one of PepsiCo’s billion-dollar brands present across more than 140 countries outside of the U.S. It’s an authentic trademark with a strong heritage, equity since 1929. 
• Doritos- If you’re up to the challenge, take a packet of Doritos tortilla chips and get set to make amazing memories you won’t soon forget. It’s a striking experience in snacking and beyond.
• Cheetos- Cheetos are the extremely-loved cheesy snacks that are enjoyable for everyone! 
• Gatorade- With a legacy beyond 50 years in the making, Gatorade is the most scientifically examined and game-tried way to substitute electrolytes lost in sweat. Specifically made to keep a person hydrated, Gatorade Thirst Quencher is trusted by many of the world’s greatest sportsmen.
• Kurkure- Kurkure soon after its launch in 1999 grew as the excellent Namkeen snack of the country. Embracing the essence of our lovable motherland, this 'tedha' fashioned snack has won the hearts and minds of all. 
• Lipton- With more than 125 years of experience, Lipton is one of the world's great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea.
• Mirinda- Mirinda is a fun brand that captures the love for fruity flavors through vibrant, delicious fruity offerings. With over 44+ flavors globally, Mirinda is a billion-dollar PepsiCo brand with a presence in over 100 countries.
• Mountain Dew- All the famous, exciting taste of Mountain Dew with no calories. 
• Quaker- For more than 140 years, Quaker has been the leading expert in oats, combining science, scale, passion, and expertise, and dedicated to determining ways to transform the oat into products that help people benefit from their goodness.
• Walkers- Since 1948, it has been delighting the nation every day with delicious great tasting crisps. They strive to always give the very best quality and continue to be made with 100% Great British Potatoes.
• Uncle Chips- A pioneer in branded potato chips in India, Uncle Chipps was launched in 1992. The brand was acquired from Amrit Agro Limited in 2000 by Frito-Lay India.
• Aquafina- Aquafina’s reverse osmosis purification system means perfect taste every time.
• Tropicana- My Heath! My way.
• Sting Energy Drink- Energy to Cheer!
• Brisk- Brisk has become the badge of creative hustlers everywhere. By bringing in-your-face flavors, vibrant colors, and dynamic packaging to the juice drink and iced tea game, PepsiCo attracts anyone pushing themselves to make their mark on the world.
• Fritos- The fame of Fritos corn chips sets this iconic snack in a league of its own. From small cities and family barbecues to gatherings in the big capitals, this ideal snack is like always fascinating fans for beyond 80 years.
• Starbucks- More than twenty years ago, Starbucks and PepsiCo started the North America Coffee Partnership and launched Starbucks Bottled Frappuccino chilled coffee drink. What started out as a nascent category has grown to be more than 40 ready-to-drink Starbucks beverages and more than $2 billion in the retail business.

Subsidiaries:

Few subsidiaries of PepsiCo are mentioned below:

• Sandora
• Simba (South African company)
• The Smith's Snackfood Company
• Gamesa
• Walkers
• Tropicana Products
• SodaStream
• Marbo Product
• Wimm-Bill-Dann Foods
• Copella

PepsiCo India Region:

Leadership through Performance with Purpose-

PepsiCo entered the Indian market in 1989 and in a short period it has grown into one of the largest MNC food and beverage businesses in the country. The growth of PepsiCo in India has been guided by “Performance with Purpose”, its fundamental belief that the success of the company is inextricably linked to the sustainability of the world around it. The Company believes that continuous improvement in the products it sells, operating responsibly to protect the planet and empowering people around the world is what enables them to run a successful global company that creates long-term value for society and their shareholders.

Owning 62 plants in India it has stepped into a symbiotic partnership with more than 24000 farmers to procure the best raw materials and in-turn benefits the producer in multiple ways.

Employing approximately 2,00,000 people directly & indirectly, PepsiCo India believes in providing employment plus growth possibilities to local talent.

Mergers & Acquisitions:

• In 1965, PepsiCo Inc. was formed by the merger of Pepsi-Cola and Frito-Lay.
• In 1977, PepsiCo acquired Pizza Hut, Inc.
• In 1978, PepsiCo acquired Taco Bell
• In 1986, PepsiCo purchases Kentucky Fried Chicken (KFC), for $850 million, a move that would vault it into the Number 2 position in the fiercely contested fast-food industry as well.
• In1991, Pepsi-Cola constituted a joint venture with Unilever for expansion of tea-based beverages
  
• In 1994, PepsiCo and Starbucks form the North American Coffee Partnership to jointly develop ready to drink coffee beverages. The partners plan to capitalize on Starbucks’ experience and reputation in specialty coffee and Pepsi’s huge bottling and distribution system.
  
• In 1998, PepsiCo acquired Tropicana Products from Seagram Company Limited
• In 2017, PepsiCo and Suntory established a joint venture based in Thailand, to build on PepsiCo’s influential existing status in Thailand and to generate further expansion possibilities for both groups in the market.
  
• In 2018, PepsiCo acquired countertop carbonated water machine maker, SodaStream for $3.2 billion- the snacking and beverage giant’s latest move to add healthier products to its portfolio and push a more environmentally friendly agenda.
  
• In March 2020, PepsiCo declared that it had entered into an agreement to undertake Rockstar Energy.

Initiatives:

• Reducing GHG Emissions: From Seed To Shelf- PepsiCo has set ambitious targets to reduce Greenhouse Gases (GHG) emissions, aiming to cut them by 20% (35 MM Tones) by 2030. They are innovating every step in the value chain to make it a reality. (https://www.pepsico.com/news/stories/reducing-ghg-emissions-from-seed-to-shelf)
• Beyond the Bottle: At PepsiCo, they aspire to be the world’s most responsible beverage company. As part of this vision, the company is committed to offering consumers a range of great-tasting beverages while making their packaging more sustainable and fueling the company's future growth. That’s why they've been working to create a portfolio of options that go beyond the bottle, meeting consumers’ individual needs and putting smiles on their faces, no matter whether they’re at home, away from home, or on-the-go. Beyond the bottle, offerings range from
  • Drinkfinity: a recyclable pod and reusable vessel solution for beverages with 65% less plastic than comparable 20oz beverages.
  • Sodastream: a sparkling water producer that allows customers to personalize their favored drink in an environmentally friendly way.
  • Aquafina: water stations, enabling consumers on college campuses and workplaces to dispense customized sparkling or still water with or without flavors into refillable personal containers.
  • Spire: a digital fountain that enables you to personalize your preferred PepsiCo drink product.

Corporate Social Responsibility:

PepsiCo India is motivated by its global devotion to sustainable expansion, Performance with Purpose. PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize their impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for their associates; and to respect, support and invest in the local communities where the Company operates. In 2009, PepsiCo India reached a notable breakthrough, by becoming the first company to attain ‘Positive Water Balance’ in the beverage sector, a truth confirmed by Deloitte Touché Tohmatsu India Private Limited. The company has been Water Positive since then.