Noya Beauty Works X BrandVerse

Beauty Breakthrough: The Gen Z Go-to-Market Challenge

Are you ready to redefine the Indian beauty market and craft strategies that inspire a generation? Join Beauty Breakthrough: The Gen Z Go-to-Market Challenge, powered by Noya Beauty Works (NBW), and showcase your marketing genius by tackling real-world challenges faced by a leading British Gen Z makeup brand entering the Indian market. Compete with the brightest minds across IIMs, ISBs, IITs, and other top institutions, and create a game-changing strategy that resonates with India’s Gen Z consumers.

Problem Statement

India’s Gen Z consumers are redefining the beauty landscape. They value self-expression, authenticity, and inclusivity, making them one of the most dynamic demographics for brands to capture. As a beauty consultancy, Noya Beauty Works (NBW) is facilitating the entry of a leading British Gen Z makeup brand into the Indian market. However, this endeavor comes with unique challenges:

1. Product Localization: Crafting shades and formulations that complement Indian skin tones and withstand diverse climatic conditions.
2. Digital Engagement: Building a strong social media presence to connect with Gen Z audiences influenced by trends, peer reviews, and online conversations.
3. Regulatory Navigation: Ensuring seamless compliance with India's legal, regulatory, and distribution landscape.
4. Localized Emotional Connection: Balancing the brand’s British identity with culturally relevant marketing strategies that emotionally resonate with Indian Gen Z consumers.

Your task? Leverage your strategic thinking to solve these challenges and create a tailored go-to-market strategy that ensures the brand's success in India.

Stages and Timelines

Round 1: Beauty Decode - Insights Challenge (Online)

Showcase your marketing expertise and Gen Z consumer knowledge by solving a series of thought-provoking quiz questions. This round tests your understanding of consumer behavior, digital engagement, and product localization strategies.

Round 2: Beauty Blueprint - Strategic Solution (Online)

Dive into the complexities of adapting a British makeup brand for India. Develop a 3-slide go-to-market strategy covering product localization, digital engagement, and distribution. Impress the judges with your actionable and innovative solutions to move to the grand finale.

Final Round: The Glam Boardroom - Brand Strategy Battle (Offline)

Finalists will present their detailed strategies to a panel of NBW executives, beauty experts, and marketing leaders. Tackle Q&A sessions and showcase your ability to think on your feet. Can your strategy pave the way for the brand’s successful Indian entry?

Prizes and Opportunities

• Winner: ₹30,000 Cash + NBW Product Hampers + One on One mentorship with the founder.
• First Runner-Up: ₹20,000 Cash + Certificates.
• Participation Certificates: For all teams completing Round 2.

Why Should You Apply?

1. Real-World Impact: Solve real business problems faced by a global beauty brand.
2. Recognition: Gain visibility among industry leaders and elevate your career prospects.
3. Career Advancement: Win cash prizes, product goodies, and PPIs with NBW.
4. Networking: Connect with marketing professionals, beauty consultants, and industry experts.
5. Unforgettable Experience: Sharpen your strategic thinking and stand out as a future leader in marketing.

Rules and Regulations

1. Teams must consist of 2-4 participants, with one member designated as the team leader.
2. Open to students across top institutions in India.
3. Cross-institution teams are allowed.
4. Submissions must adhere to deadlines and guidelines; late submissions will not be considered.
5. Unprofessional behavior will result in immediate disqualification.

What to Expect

• Real Challenges: Work on product localization, digital engagement, and go-to-market strategies.
• Networking Opportunities: Build connections with NBW executives and marketing professionals.
• Recognition: Get rewarded for your creativity, insights, and strategic acumen.

Terms and Conditions

• Event structure and format may be subject to change at the discretion of the organizers.
• All decisions made by the NBW panel are final and binding.
• By participating, teams agree to abide by all the rules and maintain professionalism.