MarQing Minds: Case Study Competition
Management Development Institute (MDI), Gurgaon
MarQing Minds: Case Study Competition: Stages and Timelines
Online Assessment
Registered teams will begin with an online brand knowledge assessment, which must be taken solely by the team leader. The test will cover brand taglines, campaigns, marketing concepts, and industry trends.
Executive Summary Round (Online)
This is a submission round. Teams are invited to showcase their prowess by submitting a concise 2 slide presentation (excluding title and thank you slide) addressing the given case. The 'Submit' button will be activated when the round commences. Get ready to harness your expertise, as we extend a special call to all marketers to don their thinking caps and contribute to this innovative challenge!
Final Submission Round (Online)
Shortlisted teams, get ready to shine by submitting a comprehensive 7-8 slider presentation on the provided case. The same case is attached for your reference. This is an elimination round candidates will be shortlisted for final presentation round on the basis of this submission. The deck contain 7-8 slides ( excluding Title Slide, Thank You Slide & Annexures) The Title slide must include your college name, team name & team members name. Naming Convention of the deck :TeamName_CollegeName Submission format: PDF file
Final Presentation Round (Online)
Finalists will be presenting their case solutions in an online round.
All that you need to know about MarQing Minds: Case Study Competition
MarQuity, The Marketing Club of MDI Gurgaon, in association with our sponsor 1BUY.AI is proud to announce the MarQing Minds, the coveted case competition as a part of our annual marketing conclave MarQConnect 2026.
With this exciting challenge up, we await your participation to showcase your potential.
It is time to get #MarQued and use your knowledge of marketing to prove your mettle among students from Top Business Schools in India.
Eligibility Criteria and Team Formation:
- This challenge is open to all students currently enrolled in any undergraduate or postgraduate course, in any year.
- The team should comprise a minimum of 2 members and a maximum of 4.
- Cross College participation is allowed.
- An individual can be a part of only one registered team.
- There is no cap on the number of teams registered per institute.
- This event is meant as a competition only and the case should not be taken as a reference for any future decisions.
- The selection of teams would be dependent on the feasibility, practicality, and originality of the ideas.
- The decisions of the organizers of the contest will be final and binding on all the participants.
- Any deviation from the above-mentioned guidelines will result in the immediate disqualification of the entire team.
Event Terms and Conditions:
- The decisions of the organizing team and judges will be final and binding on the participants.
- The Terms and Conditions of participation are subject to change at any time without specific notice.
- The amended Terms and Conditions of entry will be effective immediately upon being posted on the website.
- It is the sole responsibility of the teams to regularly visit the website to take note of any changes.
Important dates & deadlines?
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30 Jan'26, 11:59 PM IST Registration Deadline
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1 Feb'26, 09:00 AM IST Online Assessment
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15 Feb'26, 02:00 PM IST Final Presentation Round (Offline)
Contact the organisers
Send queries to organizersRewards and Prizes?
Prizes worth Rs. 1.8 Lakhs including live project interviews for winners and certificates for all
Winner
Cash Prize up to INR 80,000 + Live Project Interviews
First Runner Up
Cash Prize up to INR 60,000 + Live Project Interviews
Second Runner-Up
Cash Prize up to INR 40,000 + Live Project Interviews
About Management Development Institute (MDI), Gurgaon
- MDI Gurgaon is one of India's leading B-Schools.
- The 'National Board of Accreditation' of AICTE awarded “A” Grade to its PGPM program.
- MDI is headed by its Director, followed by 5 Deans – Dean (Graduate Programmes), Dean (Executive Graduate Programmes), Dean (Research), Dean (Continuing Education and Consultancy) and Dean (Placement & Corporate Affairs).
- It is among the selected few B-School accredited by SAQS and the first Indian B-School to be accredited by AMBA.
- It has about 70 nationally and internationally acclaimed full-time faculty.
- It is the largest training institute in the country with more than 68000+ manager beneficiaries.
- It has been ranked consistently among the top B-Schools of India.
- The lush green campus of MDI Gurgaon spreads over 40 Acres.