Speaker Series: Mr. Sunder Balasubramanian, Chief Marketing Officer, Myntra
Indian Institute of Management (IIM), Bangalore
All that you need to know about Speaker Series: Mr. Sunder Balasubramanian, Chief Marketing Officer, Myntra
External participants (everyone except IIM Bangalore Students, Selected YLS participants, and case competition finalists) would be required to purchase an access pass from Unstop to visit the IIMB campus for this session on the given date.
Topic of the Session: Myntra's Playbook: Reimagining Fashion Shopping in a GenZ World
What is the secret behind Myntra's success in captivating the GenZ market? Is there a singular strategy that guarantees success? If there's one takeaway from our next speaker session, led by Sunder Balasubramanian, it's that success comes from diverse and innovative approaches.
Sunder, the Chief Marketing Officer at Myntra, has an illustrious career in digital marketing and e-commerce spanning over two decades. From pioneering personalized shopping experiences to spearheading Myntra’s technological advancements, his journey is a testament to forward-thinking leadership and strategic ingenuity.
Join us at the IIMB Auditorium on 11th August to explore the Myntra playbook and glean invaluable insights from Sunder's vast experiences that you can apply to your own ventures.
Details of the Session:
- Date: 11th August, 2024 (Sunday)
- Time: 2:30 PM onwards
- Venue: IIM Bangalore Auditorium
About the Speaker:
Sunder Balasubramanian is a seasoned digital marketing and e-commerce expert with over 20 years of experience. Currently serving as the Chief Marketing Officer at Myntra, Sunder brings a wealth of expertise to his role, honed through a dynamic and impactful career.
At Myntra, he has played a pivotal role in crafting innovative marketing strategies and enhancing consumer engagement, effectively transforming the platform into a preferred destination for GenZ shoppers. Sunder's contributions have driven Myntra's remarkable growth, firmly establishing it as a leader in the fashion e-commerce sector.
In his last role with Coupang, a South Korean e-commerce company based in Seoul, he led the brand’s International Marketing charter. His past experience also includes senior leadership roles with Disney+ Hotstar and Colgate Palmolive India where he successfully led brand marketing, user acquisition, content marketing, and P&L Marketing. Sunder is an alumnus of the Indian School of Business.
Passionate about technology and its impact on consumer behavior, Sunder is always keen to discuss the latest trends in digital marketing and e-commerce. His personal interest in fashion and technology reflects his professional insights, making him a compelling speaker for our session.
Come and delve into Myntra’s playbook and uncover valuable insights from Sunder’s experiences that can drive your own business success.
Important dates & deadlines?
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11 Aug'24, 11:59 PM IST Registration Deadline
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About Indian Institute of Management (IIM), Bangalore
- A leading graduate school of management in Asia, the Indian Institute of Management Bangalore (IIMB) was set up under the IIM Act of 2017.
- With around 107 full-time faculty members, more than 1200 students across various degree/diploma granting programmes and nearly 5000 annual Executive Education participants, IIM Bangalore is an institute of national importance.
- IIM Bangalore's logo carries a proclamation in Sanskrit, तेजस्वि नावधीतमस्तु (tejasvi navadhitamastu), which translates as ‘let our study be enlightening’.
- It is located in close vicinity to some of the leading corporate organizations in the country, ranging from IT to consumer product companies. This gives IIM Bangalore the added advantage of integrating classroom knowledge with practical experience.
- IIM Bangalore's degree/diploma granting programmes comprise the Post Graduate Programme in Public Policy and Management (PGPPM), the Fellow Programme in Management (FPM), the one year full-time Executive Post Graduate Programme in Management (EPGP), the Post Graduate Programme in Enterprise Management (PGPEM), and the Post Graduate Programme in Management (PGP).
- IIMB offers the NS Ramaswamy Pre-doctoral (NSR Pre-doc) Fellowship programme with the aim to increase social diversity of management academia in India. All these programmes are very highly rated and IIMB alumni occupy senior managerial and academic positions around the world.
- Along with 11 disciplinary areas, IIMB has 7 centres of excellence that offer courses and conduct research on fascinating questions facing various sectors of industry.