Workshop Series: Marketing Toolkit - E-Commerce Marketing, Strategies for Successful GTM
Indian Institute of Management (IIM), Bangalore
All that you need to know about Workshop Series: Marketing Toolkit - E-Commerce Marketing, Strategies for Successful GTM
Purchasing this Marketing Toolkit will give you access to the below 2 Online Workshops at VISTA 2024:
Workshop 1: E-Commerce Marketing in a Digital World
We will delve into the newest strategies and trends transforming online retail, providing insights on how businesses can successfully reach and engage their target audiences in a competitive landscape. Join us as we explore the innovations propelling the future of E-Commerce.
Topics Covered:
- How to create a brand strategy for online businesses
- 6 step end-to-end process to craft, track and optimise digital campaigns
- Classic mistakes and pitfalls online
- Case study discussions
Details of the Workshop:
- Date: 11th August 2024
- Time: 6:00 PM onwards
- Venue: Online (Zoom meeting details will be shared post registration)
About the Facilitator:
Palak Marwah brings a wealth of expertise to the table as the current Brand Director for Pampers in the Indian subcontinent at Procter & Gamble. Since June 2023, she has been at the forefront of driving the brand's design and constructive disruption across digital platforms and new sub-category launches. Previously, from August 2022 to June 2023, Palak led Pampers India's digital commerce business, focusing on comprehensive e-commerce strategy and execution. Her skill set encompasses brand architecture, strategy, management, development, product and packaging design, as well as campaign and communication design. With her deep knowledge and diverse experiences, Palak is poised to offer invaluable insights during this workshop on E-Commerce marketing in the digital world.
Workshop 2: Building Your MVP - Strategies for a Successful GTM
In this fun session filled with examples you will learn about building new products and how to approach taking them to market.
Topics Covered:
- Why do we build products
- What is product market fit
- What is MVP (Minimum Viable Product)
- Product adoption curve with real world examples
- How to go about building products
Details of the Workshop:
- Date: 10th August 2024
- Time: 6:45 PM onwards
- Venue: Online (Zoom meeting details will be shared post registration)
About the Facilitator:
Shivangi Srivastava is a seasoned professional with a wealth of experience in product development and leadership. Currently serving as the AVP of New Initiatives at Swiggy, she plays a pivotal role in driving innovation and strategic growth for the company. Prior to this, Shivangi was the Vice President of Product at Khatabook, where she significantly contributed to the company's product strategy and development.
Please Note:
- These workshops, like all other workshops of VISTA 2024, shall be certified by VISTA 2024, IIM Bangalore.
- Proceeds from the registration fee go to the event organizer VISTA 2024.
- Once registration is completed, the amount will not be refunded.
Important dates & deadlines?
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9 Aug'24, 11:59 PM IST Registration Deadline
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About Indian Institute of Management (IIM), Bangalore
- A leading graduate school of management in Asia, the Indian Institute of Management Bangalore (IIMB) was set up under the IIM Act of 2017.
- With around 107 full-time faculty members, more than 1200 students across various degree/diploma granting programmes and nearly 5000 annual Executive Education participants, IIM Bangalore is an institute of national importance.
- IIM Bangalore's logo carries a proclamation in Sanskrit, तेजस्वि नावधीतमस्तु (tejasvi navadhitamastu), which translates as ‘let our study be enlightening’.
- It is located in close vicinity to some of the leading corporate organizations in the country, ranging from IT to consumer product companies. This gives IIM Bangalore the added advantage of integrating classroom knowledge with practical experience.
- IIM Bangalore's degree/diploma granting programmes comprise the Post Graduate Programme in Public Policy and Management (PGPPM), the Fellow Programme in Management (FPM), the one year full-time Executive Post Graduate Programme in Management (EPGP), the Post Graduate Programme in Enterprise Management (PGPEM), and the Post Graduate Programme in Management (PGP).
- IIMB offers the NS Ramaswamy Pre-doctoral (NSR Pre-doc) Fellowship programme with the aim to increase social diversity of management academia in India. All these programmes are very highly rated and IIMB alumni occupy senior managerial and academic positions around the world.
- Along with 11 disciplinary areas, IIMB has 7 centres of excellence that offer courses and conduct research on fascinating questions facing various sectors of industry.